We’ve all been on the “feast or famine” roller coaster in our business and personal lives. You know, an absolutely killer month where everything goes right, profits are high and things just come easy followed by months of low income, ZERO new clients, and nothing seems to go your way.
It’s human nature to start to panic when the accounts start to dwindle and you try to figure out what it was that you did during that awesome month and why you can’t repeat it! This is common for many business owners. What makes this so common is that many business owners get themselves into this bind due to inconsistent engagement with their audience.
What do I mean by this? My experience in working with many businesses across a variety of industries is this…people invest time, energy and money into a number of engagement (aka – Marketing) strategies, especially when a new product or service is being launched. The actions you take generate interest in your business resulting in new clients and new sales. Makes sense, doesn’t it?
Now you find yourself with new clients, new business and your time is spent servicing them to the best of your ability. But, since you only have so many hours in the day, you unknowingly (or perhaps on purpose) take time away from your marketing and engagement work. The result…no new business!
Marketing is an essential component for all businesses. However, instead of “marketing” I’d like you to think of it as an “Engagement Strategy” which is based around relationships. Instead of marketing when things are slow and ignoring it when things are busy, doesn’t it make sense to create a consistent, long-term plan that presents a constant flow of clients throughout the year.
I’m sure you’re saying “Yeah…that makes sense…but how do I do that effectively?” Here are 3 things I’d like to share with you that you can be doing during those really busy times that will allow you to keep that flow consistent:
Extra, Extra, Read All About It!
Pick one day per week to send out a brief but informative newsletter to your client list…but be sure to be consistent! Do it on the same day and at the same time and never skip a week! Here’s a tip: write a month’s worth of newsletters all at once then send them out weekly.
Pick Up The Phone
Take a look at your email inbox and try to disagree with me that everyone tries to hide behind emails instead of picking up the phone. Get out your list of warm and hot prospects and spend a day making calls. If you’re not reaching out to a MINIMUM of 10 potential clients each week to see how things are going or asking for a simple status update, then you’re missing out on a lot of potential new business! When you connect, don’t forget to ask them for time to discuss your products or services with them. After all, that’s why you’re calling, isn’t it?
Ask For Referrals and Recommendations
It’s shocking how many business owners avoid leveraging their great relationships and do not ask for a referral or recommendation! If they’ve liked what you’ve done for them, then you should be asking for names and numbers of people who might also be able to benefit from what you do. If you’re afraid to ask…get over it and ask anyway!
So…what exactly are you waiting for? Get on with it and start creating your year-long Engagement Strategy so you can get off of that nauseating roller coaster ride. Give me a yell if you need a hand.
Clint Salter is passionate about taking YOU from simply Surviving 2 utterly Thriving in your Life and Business. Visit www.clintsalter.com to learn more about Clint and the variety of programs available to help you achieve the results you are looking for. From mentoring, training, consulting and keynote speaking, Clint has a personalised approach to helping people succeed…this is what you will find so don’t hesitate to take those first steps today!
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