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My shift from money to meaning

As my 30th birthday is approaching this month I’ve been doing a huge amount of reflecting on my life, more than usual. During the month of May I’m going to be sharing with you some “AHA” moments I’ve had during my 20’s as well as share with you some of the challenges along with the great times.

I know I learn most from people when they’re are an open book. This month I’m going to be completely open with you.

It was July 2013 and I had just opened the doors officially to my mentoring business. After 12 months of consulting to companies like Fairfax I decided it was time to go out on my own and start building my dream business.

It was scary. Leaving the security of a weekly paycheck and switching to becoming my own boss was a big leap but I did it.

So there I was a 28 year old with 3 private mentoring programs to sell to small business owners. It’s one thing to create your logo, website, all your program materials etc. It’s another thing to sell it but I can tell you now… When you become your own boss and your own employee you’ll hustle to make your rent and put food on the table.

I’m so grateful now that I made this discussion to take that “leap of faith”. Mainly because in that moment I became more of the person I was put on this earth to be. I hear from people all the time that want to “start” their own business but want to earn the same money they’re on at the cushy corporate job they have and don’t want to change their lifestyle… Quite simply… you’re dreaming.

There is no doubt about it, starting and building your own business is tough but within the tough stuff comes growth. The growing of you as a human being and the growing of your business.

In July I sold $15K worth of private mentoring to business owners. I officially deemed myself a hustler. I was cold calling, going to networking events, reaching out to past contacts, jumping on trains for hours just to meet with potential clients. I did what had to be done to get a sale. The bonus was that I really loved working one on one with business owners but that quickly changed…

Six months in I found myself saying yes to a sale because I wanted to money. Yes, I knew I could help them but they certainly weren’t my ideal client. I still remember sitting with someone who I knew was going to be a nightmare client (come on, we’ve all had them) and my heart and gut was saying “don’t do it” but I wanted to make $30K that month so I sold them a mentoring package. One month in I told them that it wasn’t working and I gave them back their money.

Was I making money yes, was I fulfilled no. I went back to the drawing board to really working out WHO it is I wanted to work with. I went through all of the clients I had worked with and identified the ones I loved and the ones I didn’t.

What I noticed was that a big love for me was working with Dance Studio Owners. As most of you know dance has been in my life since I was 9 through going to class, building and selling a dance studio and creating and selling DanceLife.

You could call it a brick to the head. I was like Duh of course I love working with these people. It’s my world, it’s what I know, it’s what I’ve been living and breathing for nearly 20 years.

In that moment I started building my business more and more around helping dance studio owners create more profitable businesses that make a bigger impact on their community. I had found my tribe.

I was scared though. The scary stuff never ends to be honest with you. I was working with so many other businesses that I thought to myself what if there isn’t enough dance studios out there in the world that want my help, I don’t want to be pigeonholed as just the dance studio guy… and it went on…

Although I was scared I had this strong self belief that I would make it work, heck… I always have figured out a way to make things work.

So I made that leap and built the exact business I wanted by working with the people I loved. I created an online program called Studio Success Formula and now have the Dance Studios Owners Association. We run events for studio owners and have members in US, UK, CA, AUS and NZ.

Last week I woke up to someone in our association posting in our Association Facebook group this message….

Since Clint is always inspiring us, let’s show him some love! Post one thing that he has done to make your job easier. Or one thing you admire about him.

Over 20 comments had come in in a few hours… I sat in my apartment on my bed and I cried. I cried because finally after 13 years running businesses, I finally felt like I had arrived. In this moment I knew I was doing what I was put on this planet to do.

Money is great. But when you merge money with meaning life can be unbelievable.

Too often (I’m in the same boat) we just do life. We don’t create it. If anything I want to encourage you no matter how old you are, no matter how much money you have in the bank, no matter where you live, I want to encourage you to take a leap to the life you want.

We all have a gap. The space between where we are and where you want to be. It’s time to start filling it in.


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