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Tag Archives: authority

Permalink to Why marketing doesn’t win you customers
I believe the main goal of marketing is to build awareness about your business and offerings. But does it create buyers? No. Engagement does! Now more than ever it’s difficult to get customers through the door. Whi…
Permalink to How big is your package?
Size does matter. Hands down I can say that packaging up my expertise was one of the most cleverist (I know that’s not a word) things I’ve done in my business. Part of my mix of clients are business owners who run prof…
Permalink to Get on top of the list!
It’s one thing to be “on” someone’s list…it’s another thing to be on the TOP of that list. Sure, this is often about proper branding, standing out from the crowd, offering a product or service that’s pe…
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